An explosion of white flowers, Gucci Bloom puts together some of the best blossoming notes with tuberose, Indian jasmine, honeysuckle at the heart of the fragrance, on a base of orris root, vanilla and sandalwood.
Artist Petra Collins and actresses Hari Nef and Dakota Johnson star in the campaign film playing in a colourful spring garden and dancing in a lake of petals. This is the first fragrance launched by Gucci’s creative director Alessandro Michele, who saw the scent as the means to visit a “colorful, wild and diverse” garden. The fragrance was followed by the green Gucci Bloom Acqua di Fiori in 2018.
