Beau de Jour by Tom Ford is an aromatic fougere fragrance for men.
The aroma is built on notes of lavender and develops with a complex herbal heart of geranium, mint, rosemary, basil and oak moss which melt on a base of patchouli and amber.
This is a bold and modern fragrance with a strong vintage barber shop vibe, perfect for sophisticated men who care about their appearance and want to be sure they leave a good impression. The lavender in the opening rings through the other layers of the fragrance, supported by the green notes it adds a spicy kick to the scent rather than a soapy or creamy one.
Beau de Jour was launched by Tom Ford in 2019.